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New Sheffield company offers free music events

After the success of Yorkshire Unplugged, a live acoustic competition for local musicians, Big Live Event Ltd, a new Sheffield based company, is gearing up for a summer of live music festivals known as Weston Park Live.

Weston Park Live poster

Weston Park Live will involve a series of live music and family entertainment events, featuring local bands and musicians, local traders Fancie Cupcakes and Tamper Coffee, and two local charities Safe@Last and The Children’s Hospital Charity.

Big Live Event Ltd is an independent company providing free live music events for the community of Sheffield and offering a platform for local musicians and traders to showcase themselves.

Sam Wherrett, managing director at Big Live Event Ltd said;

“The country is in a recession and people just don’t have the money to spend on leisure. People do like to go out and experience a bit of music and culture for free, ideally they would pay for it, because it helps to support local bands, but obviously they don’t have the money in their pockets.”

The independent company was recently set up by a group of entrepreneurial event management students, Sam Middleton, Tom Mooney and Sam Wherret, with the help of Sheffield Hallam University’s Enterprise Centre.

This trio of entrepreneurs aims to host a number of free events promoting upcoming, unsigned artists from Yorkshire and Derbyshire, giving them a chance to show their talent.

“It has become obvious to us that the region is rich in fine unidentified musicians who simply love playing to people.”

Andrew Tregoning at Yorkshire Unplugged, Photograph by www.joebream.com©

Yorkshire Unplugged was the company’s first big live music event. The six-week competition was a search for the region’s finest live, unsigned, & unplugged musicians. Big Live Event Ltd teamed up with what they consider ‘the very best organisations in the local music industry’ to offer the winners a generous prize.

The prize included the Yorkshire Unplugged Trophy, £1000 of professional recording and production provided by Dan Worrall Recordings, main stage performance at Limetree Music & Arts Festival and a promotional photographic shoot courtesy of Charlie Barker Photography.

Big Live Event Ltd chose to work with other independent organisations to help showcase their work.

“Charlie Barker is a local photographer and we are helping to get her work out there. We are also working with Dan Worrall Recordings, Dan works with some big artists but he is relatively undiscovered in Sheffield, so we’re helping him get his name out there with local bands.”

The company also wants to support local, independent traders who are exclusive to Sheffield. Sam Middleton, director of new talent at Big Live Event Ltd said;

“We are independent, so we don’t want our events to be commercial at all. We want Weston Park Live to have the same sort of home-made, vintage type feel as Yorkshire Unplugged.”

The two children’s charities, Safe@Last and The Children’s Hospital Charity will be raising awareness at Weston Park Live. Safe@Last is a charity based in Rotherham that works with children and young people at risk through running away. They will be selling strawberries and cream to raise money for the charity. Mr Wherret said, “Its all very well us making a bit of money for Weston Park Live but we want to help other people as well.”

As an independent company Big Live Event Ltd invest any profit they make into events like Yorkshire Unplugged and Weston Park Live. Mr Wherret said that they would like to hold these events annually;

“Hopefully once we’ve got these events up and running we’ll be able to roll them out again and again.”

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